As all b2b companies employ an appointment setting campaign
for lead generation, so all marketing manager should be aware of the best appointment setting. The best
appointment setting includes all marketing strategies to gain more qualified
business appointments with clients who fit your “ideal customer” notion.
Among the marketing strategies companies should employ
telemarketing, email marketing and social media marketing to gain quality
prospects with whom an effective meeting can be scheduled.
Telemarketing is
the first thing that comes into mind when it comes to set an appointment with
your perspective client. You make calls to engage directly with the busy and
respected prospect and even more smartly with commonly hard-to-reach decision
makers.
Email marketing also can be utilized for making appointment setting approach a success.
Under this marketing tactic, emails are sent for enquiries, fixing phone
appointments, sending additional information to prospects, and follow up.
Additionally, social media platforms, like, facebook,
linkedIn, tweeter, google+, etc. can be utilized to communicate with prospects
thereby gather information about them.
How all Marketing
channels can be used to set an effective appointment?
With the help of social media channels you can sort out
quality prospect who comments on your post and are eager to do business. Having
an account in all the social media has become vital now a day as businesses
happen more online than offline. Once you create account in all social media
tools regularly update post and product reviews to keep the interest intact. Closely
observe the action and reaction of your fans and friends and from this
observation prepare a list of potential prospects whom you can make call to
pursue your business.
Check the prospect’s
profile and collect information
Through sending mails you can gather information from the
intelligent prospects. Else you can also check their facebook or tweeter
profile to judge their popularity and personal details. Thus, all the digital
marketing channels help appointment setters to decide the best prospect’s
profile through targeted selection. Once you done with the list, evaluate
whether the prospect is right person to call. Check whether your business suits
prospect’s requirement or not. Make sure that they fall under your targeted
list by their age and position. Next, ensure their availability and contact
details to make cold calls.
Plan a Smart
Promotional Effort
It is easy to engage a customer than to keep the interest
intact from beginning to end. Here comes the need of a planned effort. You need
to be in the shoe of your prospect in order to sustain the interest of your
prospects that leads to an appointment. Once you enriched with the personal
liking and disliking of the prospect you can frame an innovative call guide to
engage in a deeper level.
Thus, it has been proved that appointment setting services should employ all marketing channels
for an effective lead generation program.
