Top 6 tools to Generate Productive B2B Lead Generation

Every small or medium sized company employs different strategies to generate effective lead as the marketing forum is loaded with channels like emails, social media, direct mail, etc. With a gamut of channels and tactics you may feel at time at a loss which channels to be used. A thorough research on the target audience, their requirements, and how to engage them in best possible way can help you implementing the right channels for maximum B2B lead generation. Let’s take a look on 6 top channels that help in B2B lead generation.

Landing Pages

In this era of “Go Digital” online presence has become a norm of business. The web portal based on your business gives the overall information about your products and services. Landing page of your business gives the first impression of what you do. A well structured website crafted with appealing content increases your credibility and helps you acquire eligible prospects for lead generation.

Content Marketing Tools

There are many content marketing tools, such as eBooks, case studies, blogs that helps you to position yourself as reliable entity. The more interactive and targeted the content is, the greater the chances of drawing interest of the readers (buyers) will be. With an informative blog or article you can raise awareness and produce effective leads who enhances your sale.

Emails

Emails are the apt medium of interaction in business that offer ample opportunity to nurture visitors and leads over a period of time. Also emails do wonder in generating fast sales from the “ready to buy” first contact. Entrepreneurs use personal emails and follow up emails to encourage and engage buyers for active participation in the business.

Social Networking Sites

Popular networking sites like Face book, LinkedIn, and Pinterest have greater influence in business. These mediums help you create your brand identity through regular updating of posts and status. According to survey, 84% of B2B traders implement social media tools like facebook and twitter and communicate with vendors on daily basis.

Direct Mail Marketing

Through direct mail you get the opportunity of communicating with your prospect on one to one basis. It is considered as one of the potential marketing tool to generate more B2b buyers. Entrepreneurs use this B2B marketing channel to motivate clients which help in B2B lead generation.

Telemarketing

Telemarketing is another important tool used in companies for lead generation to gain maximum B2B marketing ROI. You can outsource telemarketing services from reputed service providers to make cold calls, thereby drive traffic and gain optimal B2B buyers.

Whatever, B2B marketing channels you employ, your main aim is to generate maximum return on investment. Therefore, do proper research and explore all B2B channels and come up with efficacious lead generation that propels the growth of your business.