What is important, Quality or Quantity in B2B marketing?
Most of the marketers prefer quality over quantity, as it’s better to have some
good quality leads rather than leads which are just increasing count. When it
comes to lead generation services dumping
enormous leads will not help, if quality factor is not added. What is the
ultimate goal of any business? I hope answer is revenue. The main reason for
choosing quality over quantity is because quantity, being good in number
contributes less value as compared to single quality lead. So, a proper lead management should be done to focus
on quality leads.
Why marketers focus
more on Quality?
Biggest thing which is required to keep the business up and
running is SUSTAINABILITY, one word with a deep meaning. Marketers want
continuity in business and especially when it comes to lead generation services. Quality
in leads is like bullet hitting the target, because it is about marketing skill
and potentialities of a person, which a person needs to develop, and once it is
there it will remain forever. Quality can be anything which impresses your
client, so it can be writing a good content for a website, sending informative
emails or personally educating client about any product, ultimately it should
leave a positive note about your company.
Quality not an act
but fact
Despite of constant pressure of earning more from less,
business leaders still focus on quality. So, what can be the reason behind it? The suitable answer of this question is
competition. In today’s competitive world there are several companies doing the
same business like you, so in order to stop your customers contacting them and
adding new customers in your pocket, it’s mandatory to meet and maintain the
expectations, which obviously can be obtained by retaining the quality. Hence,
it is appropriate to say that quality overshadows quantity when it comes to
success.
Quality vs. Quantity
There often is conflict between quality and quantity,
because today b2b marketers expect more from less, still no one wants to hamper
quality. But what happens when you are trying to expand business, in that case
quantity lead matters. Here lies a big challenge, in such cases focus needs to
be on quality lead and quantity lead and a proper balance is required for
growth of the company. I think that targeting on quantity lead is good as far
as quality is not getting effected, what is your opinion about it? More is not
always better; this is the fact which we need to remember.
Successful generation of leads ultimately enriches the
business. If you come up with too many leads, your ability to follow-up is
overwhelmed and chances of losing fruitful leads are more. Therefore, quality
is a must, which should be the focus of your lead generation policy and it
depends on the nature of your business to include quantity or not. To widen a
business, one can always go with quantity, keeping quality as its primary aim.
